About AscendancyHQ

Built on Real Business Experience

Not theory. Not textbooks. Twenty years of actually running businesses, through growth, crises, and everything in between.

Maebh Collins

Founder & CEO

Chartered Accountant (FCA, ICAEW). Big 4 trained at KPMG and Deloitte. Award-winning business leader. Twenty years as founder and CEO across two international businesses operating in 25+ countries.

I've won Business Person of the Year awards, built teams across continents, and sat in every seat. From managing cash flow crises to closing enterprise deals, I know what it takes because I've done it myself. I'm not just crunching numbers. I'm the business partner you wish you'd had from day one.

Credentials

FCA

Fellow Chartered Accountant, ICAEW

Big 4

Trained at KPMG and Deloitte

20+

Years as founder and CEO

Why Tradespeople

Irish tradespeople are some of the most skilled, hardworking people in the country. But most of them are undercharging, invisible online, and spending their evenings doing admin instead of being with their families.

They deserve better than a tax return once a year and a website that never rings. They deserve a proper business partner, someone who understands numbers, systems, and growth. Someone who has actually built and run real businesses.

That's why AscendancyHQ exists. Based in Dundalk, serving trades businesses across Ireland.

How We Work

No jargon

We explain everything in plain English. No spreadsheets you can't read, no reports that gather dust.

No disappearing

Monthly check-ins. Ongoing improvement. We don't set things up and vanish.

No lock-in

Cancel anytime. We stay because we deliver, not because of a contract.

No pressure

Message us on WhatsApp. Tell us what's going on. We'll tell you honestly if we can help.

Ready to Sort It?

Message us on WhatsApp. Tell us what's going on. No forms, no calendar, no waiting. Just a conversation.

Message Us on WhatsApp

We're based in Dundalk. We reply fast.